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Swatch CEO Nick Hayek Addresses That Crazy Royal Pop Rollout

Swatch CEO Nick Hayek Addresses That Crazy Royal Pop Rollout

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The Swatch x Audemars Piguet pocket watch is arguably the most sought-after collaboration of the year. Swatch Group CEO Nick Hayek sits down exclusively with Vogue Business to unpack the buzzy but controversial rollout of the Royal Pop.